Scoring Rules
Configure and manage lead scoring rules
Active Rules
Currently active scoring rules
Enterprise Company
Firmographic
+20 points
Company with 1000+ employees
Target Industry
Firmographic
+15 points
Company in healthcare or finance
Website Visit Frequency
Behavioral
+10 points
Visited website 5+ times in 30 days
Downloaded Whitepaper
Engagement
+15 points
Downloaded any whitepaper
Email Engagement
Engagement
+10 points
Opened 3+ emails in last 30 days
Rule Editor
Create or edit scoring rules
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